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In the realm of marketing challenges, few events match the prestige and excitement of the Chartered Institute of Marketing's (CIM) "The Pitch" competition. Now in its fourteenth year, this global student marketing competition has once again proven to be a launching pad for future marketing leaders. The 2025 edition of "The Pitch" was marked by outstanding performances from students of King’s College London and the University of York, as they took top honors in the undergraduate and postgraduate categories, respectively.
"The Pitch" is a nationwide marketing competition that challenges students from leading universities worldwide to address real-life marketing challenges. This year's competition partnered with the UK's largest dog charity, Dogs Trust, focusing on developing a marketing strategy for their "Companion Club," a membership scheme dedicated to supporting dogs in crisis. The competition aims to equip students with practical marketing skills, positioning them for successful careers in the industry while fostering creativity and social impact.
The undergraduate title was captured by Elliot Davey and Demir Timuray, forming the team AdEd from King’s Business School. Their winning pitch impressed judges with its innovative strategy for Dogs Trust’s Companion Club, beating over 100 entries from the UK and internationally. As part of their prize, AdEd receives a one-year CIM membership, training vouchers, and the unique opportunity to name a litter of puppies from Dogs Trust.
AdEd's triumph was not only a testament to their marketing prowess but also a reflection of King's Business School’s commitment to nurturing future marketing talents. The experience, as described by Elliot and Demir, was both challenging and rewarding, providing them with a platform to drive social impact for a noble cause while equipping them for their future careers in marketing[1][3].
In the postgraduate category, Sandra Xu and Boyang Zhang, under the team name Paws & Claws Crew, from the University of York’s School for Business and Society, emerged as winners. Their creative and strategic plan for the same Companion Club also earned them a one-year CIM membership, £600 in vouchers, and the chance to name a litter of puppies. This achievement highlights the University of York's strong Global Marketing programme, which has equipped its students with the skills to excel on the global stage[2][4].
Both winning teams have expressed gratitude for the experience and the support provided by CIM and Dogs Trust. Participation in "The Pitch" not only enhances students' employability but also gives them a comprehensive understanding of what succeeds in the marketing industry. The competition provides a wealth of career-boosting benefits, including:
"The Pitch" is designed to be a rigorous challenge that pushes students to think creatively and strategically. The competition involves:
The rewards for participating in "The Pitch" are multifaceted:
"The Pitch" represents CIM’s commitment to fostering the next generation of marketing talent. By offering students a chance to tackle real-life marketing challenges, the competition not only prepares them for professional roles but also inspires creativity and strategic thinking. As the 2025 winners, Elliot Davey, Demir Timuray, Sandra Xu, and Boyang Zhang have set a high standard for future competitors, showing that with dedication and innovative marketing strategies, students can achieve great success in this field.
For aspiring marketers, "The Pitch" is an event that offers a unique combination of challenge, creativity, and career advancement, making it a must-attend for those who wish to take their marketing skills to the next level. As the marketing industry continues to evolve, competitions like "The Pitch" play a vital role in shaping its future leaders.
