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As India accelerates its electric vehicle (EV) ambitions, the auto industry is witnessing a fascinating split in strategy between leading carmakers Maruti Suzuki and Hyundai. This divergence comes amid growing regulatory pressure in major metropolitan areas like Delhi, where petrol and diesel cars might soon be phased out entirely. With 2025 poised to be a landmark year for EV adoption in India, automakers are gearing up with new electric models targeting mass markets, setting the stage for a transformative battle in the country's automotive landscape.
Maruti Suzuki, India’s largest car manufacturer, is stepping into the electric vehicle segment with its debut model, the e Vitara—an electric variant of its popular Grand Vitara SUV. Known for its emphasis on affordability and volume, Maruti aims to leverage its vast customer base by launching EVs priced competitively enough to attract the mass market.
Hyundai, already familiar in India with EVs like the Kona and Ioniq 5 (priced at a premium), is positioning the Creta EV as its first mass-market electric SUV in India. Hyundai is adopting a more technology-focused approach, blending the Creta’s established appeal with advanced connectivity and charging features.
Both the Maruti e Vitara and Hyundai Creta EV are slated to debut at the Bharat Mobility Global Expo 2025 in New Delhi, starting January 17, creating a direct head-to-head contest in the burgeoning mid-size electric SUV segment[1][2].
Delhi’s air pollution challenge has put aggressive regulatory pressure on vehicle emissions, with authorities likely to ban new petrol and diesel car registrations in the near future.
| Feature | Maruti Suzuki e Vitara | Hyundai Creta EV | |-----------------------|------------------------------------|------------------------------------| | Battery Options | 49 kWh / 61 kWh | 42 kWh / 51.4 kWh | | Claimed Range | ~500 km | 390 km / 473 km | | Power Output | Up to 181 bhp (AWD) | Up to 169 bhp | | Torque | Up to 300 Nm | Not specified | | Charging Time (Fast) | Likely under 1 hour | 10%-80% in 58 minutes (DC fast) | | Infotainment | Expected 10.25-inch dual display | 10.25-inch dual display | | Special Features | AWD option, Level 2 ADAS expected | V2L charging, 8-speaker Bose sound system, multiple connected car features | | Expected Price Range | Affordable, competitive segment | Slightly premium, ₹22 lakh+ |
As Delhi gears up to say goodbye to petrol and diesel vehicles, the tussle between Maruti Suzuki and Hyundai over the EV market will be crucial in shaping consumer choices and industry trends. Maruti’s mass-market affordability strategy contrasts with Hyundai’s tech-forward premium approach, offering Indian buyers diverse options. With 2025 poised to be a breakthrough year featuring multiple EV launches, including these electric SUVs, the landscape is rapidly evolving.
The combined forces of regulatory measures, expanding infrastructure, and innovative EV offerings will accelerate India’s journey toward a cleaner, greener, and electrified automotive future, starting right from its bustling capital city.
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Current as of April 2025 with data sourced from Hindustan Times Auto, Financial Express, and Car Magazine coverage on upcoming electric vehicles and regulatory developments.